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Almost every naturally occurring word has been claimed, which is why namers so often arrive at portmanteaus (Accenture derives from “accent” and “future”) or drop vowels or change letters . Three weeks after he first experienced the results of the new virtual-actuality manufacturing course of, Shore paid a second visit to Menlo Park — this time with sixty one names he had culled from his master listing of 1,200. Using PowerPoint, he presented the names one after the other with an evidence of the meaning of each. The oddity is that for all the weight an organization places on choosing names, the selections come up from a course of that couldn’t be much less company. There are not any naming metrics, no real method to know if a new name helps or hinders.
In different phrases, not everybody must be the primary to invent driverless cars, however someone needs to be the first to make them better. Before any firm or product name could be registered and legally protected, it must cross an evaluation by the Patent and Trademark Office to find out whether or not it has already been taken.
Effectively, you might be blending entrepreneurial efforts on the product aspect with market analysis efforts on the shopper aspect. This level of granular customer data lets you segment and sub-section to get to probably the most viable viewers to focus on with product innovation. Furthermore, it helps you market and promote to that section — over the best channels, during the right times, and with the best packaging and product placement — to extend their awareness of your new product.
The area attracts people who are snug with such ambiguity. Jay Jurisich, the founder of Zinzin, is a painter with an M.F.A. from the University of California, Los Angeles. The renowned pharma namer Arlene Teck (coiner of Viagra, from “vigorous” and “Niagara”) writes haiku.
Other namers are stand-up comics, photographers, rappers, linguists and poets. “A good name has the efficiency of any piece of art,” says Martin McMurray, a associate at Zinzin. For decades, corporations have turned to creative folks for his or her naming needs, with various results. In 1955, a Ford Motor advertising executive recruited the modernist poet Marianne Moore to name the corporate’s new automotive.